A Method of Measuring the Effectiveness of Television through Controlled Field Experiments

Authors

Hans ZeiselFollow
Leo A. GoodmanFollow
Irwin M. TowersFollow

Publication Date

1962

Publication Title

Studies in Public Communications

Recommended Citation

Hans Zeisel, Leo A. Goodman & Irwin M. Towers, "A Method of Measuring the Effectiveness of Television through Controlled Field Experiments," 1962 Studies in Public Communications 87 (1962).