Title
The Hot–Cold Decision Triangle: A Framework for Healthier Choices
Publication Date
2012
Publication Title
Marketing Letters
Recommended Citation
Haiyang Yang, Ziv Carmon, Barbara Kahn, Anup Malani, Janet Schwartz, Kevin Volpp & Brian Wansink, "The Hot–Cold Decision Triangle: A Framework for Healthier Choices," 23 Marketing Letters 457 (2012).
Additional Information
Other authors: Janet Schwartz, Kevin Volpp, and Brian Wansink