Advertisements Impact the Physiological Efficacy of a Branded Drug

Authors

Emir KamenicaFollow
Robert NaclerioFollow
Anup MalaniFollow

Publication Date

2013

Publication Title

Proceedings Of The National Academy Of Sciences of the United States Of America

Recommended Citation

Emir Kamenica, Robert Naclerio & Anup Malani, "Advertisements Impact the Physiological Efficacy of a Branded Drug," 110 Proceedings Of The National Academy Of Sciences of the United States Of America 12931 (2013).