Deregulating Direct-to-Consumer Marketing of Prescription Drugs: Effects on Prescription and Over-the-Counter Product Sales

Authors

Davina C. LingFollow
Ernst R. BerndtFollow
Margaret K. KyleFollow

Start Page

691

Recommended Citation

Ling, Davina C.; Berndt, Ernst R.; and Kyle, Margaret K. (2002) "Deregulating Direct-to-Consumer Marketing of Prescription Drugs: Effects on Prescription and Over-the-Counter Product Sales," Journal of Law and Economics: Vol. 45: No. 3, Article 6.
Available at: https://chicagounbound.uchicago.edu/jle/vol45/iss3/6