Advertising in Consumer Goods Industries: Durability, Economies of Scale, and Heterogeneity

Authors

Lacy Glenn ThomasFollow

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163

Recommended Citation

Thomas, Lacy Glenn (1989) "Advertising in Consumer Goods Industries: Durability, Economies of Scale, and Heterogeneity," Journal of Law and Economics: Vol. 32: No. 1, Article 8.
Available at: https://chicagounbound.uchicago.edu/jle/vol32/iss1/8