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Advertising in Consumer Goods Industries: Durability, Economies of Scale, and Heterogeneity
Start Page
163
Recommended Citation
Thomas, Lacy Glenn
(1989)
"Advertising in Consumer Goods Industries: Durability, Economies of Scale, and Heterogeneity,"
Journal of Law and Economics: Vol. 32:
No.
1, Article 8.
Available at:
https://chicagounbound.uchicago.edu/jle/vol32/iss1/8
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