Do Advertising-Profitability Studies Really Show That Advertising Creates a Barrier to Entry?

Authors

Thomas T. NagleFollow

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333

Recommended Citation

Nagle, Thomas T. (1981) "Do Advertising-Profitability Studies Really Show That Advertising Creates a Barrier to Entry?," Journal of Law and Economics: Vol. 24: No. 2, Article 8.
Available at: https://chicagounbound.uchicago.edu/jle/vol24/iss2/8