Persuasion or Information? Promotion and the Shares of Brand Name and Generic Pharmaceuticals

Authors

Mark A. HurwitzFollow
Richard E. CavesFollow

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299

Recommended Citation

Hurwitz, Mark A. and Caves, Richard E. (1988) "Persuasion or Information? Promotion and the Shares of Brand Name and Generic Pharmaceuticals," Journal of Law and Economics: Vol. 31: No. 2, Article 3.
Available at: https://chicagounbound.uchicago.edu/jle/vol31/iss2/3